Bubble vs Persona: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Bubble positions itself as "visual full-stack no-code app builder" while Persona goes after "identity verification for every use case" — so the right pick depends on which problem you're actually solving. They take different commercial approaches — Bubble uses a freemium approach and Persona a usage-based-based model, which affects how costs scale as your team grows. Bubble (founded 2012) has had more time to build out its ecosystem and integrations, while Persona (2018) tends to move faster on modern UX and newer workflows.
At a glance
| Bubble | Persona | |
|---|---|---|
| Our score | 71/100 | 83/100 |
| Starting price | Free | Free |
| Free tier | Yes | Yes |
| Best for | Visual full-stack no-code app builder | Identity verification for every use case |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Bubble | Persona |
|---|---|---|
| Visual builder | Yes | No |
| Database (built-in) | Yes | No |
| Workflows/logic | Yes | No |
| API integrations | Yes | No |
| User auth | Yes | No |
| ID document verification | No | Yes |
| Selfie/liveness check | No | Yes |
| Database checks | No | Yes |
| Government ID support | No | Yes |
| KYC workflows | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing Bubble means going without ID document verification, Selfie/liveness check, Database checks (which Persona offers). Choosing Persona means losing Visual builder, Database (built-in), Workflows/logic. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
Bubble (51-200 employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Persona (201-500 employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Plan flexibility
Bubble offers 4 tiers, giving you finer control over what you pay for at each growth stage. Persona's 2-tier structure is simpler to evaluate but may force you into a higher plan sooner for features you need.
Choose Bubble if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Persona if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Frequently asked questions
Is Bubble or Persona better?
Persona scores 83/100 compared to Bubble's 71/100 on VendorVS. However, the best choice depends on your needs — Bubble excels at ease of use (7/10) while Persona scores 8/10.
How much does Bubble cost compared to Persona?
Bubble starts at free (free tier available). Persona starts at free (free tier available). Bubble is the more affordable option.
Does Bubble or Persona have a free plan?
Yes, both Bubble and Persona offer free tiers, so you can try each before committing to a paid plan.
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