No-code platform for building fully functional web applications without writing code. Visual drag-and-drop interface covers database design, workflows, UI/UX, and API integrations. Starter at $29/month, Growth at $119/month, Team at $349/month (annual billing). Workload Units (WUs) measure server processing — each plan includes a monthly allocation. Supports custom domains, plugins, and limited code extensions.
Our take
Bubble pioneered visual full-stack no-code and remains the most capable option for building complex applications without engineers. The 2022-2023 workload unit pricing model replaced the opaque legacy system — more predictable for stable apps, potentially more expensive for high-traffic applications. The free plan's development-only restriction is a real constraint: you cannot deploy a live app or use a custom domain without paying. Starter at $29/month unlocks a live app. Bubble's learning curve is steeper than simpler tools like Glide or Softr — the power comes from a more complex abstraction layer. Retool outperforms Bubble for internal tools because Retool connects to existing databases; Bubble is better for building consumer-facing products from scratch. The no-code vs. custom code tradeoff becomes most apparent at scale: WU limits and Bubble's shared infrastructure mean performance-critical applications eventually need migration to custom code.
Product roadmap
Bubble is investing in AI-assisted app building (natural language app generation), performance improvements for the runtime engine, and better code export pathways for teams that eventually need to graduate to custom development. The native mobile apps roadmap is the most-requested long-term feature.
Who is Bubble for?
Starter at $29/month deploys a real app fast. Best for non-technical founders validating concepts before investing in engineering.
Growth at $119/month gives API workflow and branching for more sophisticated products. Right for small teams without full-stack engineers.
Bubble scales to mid-size products but WU costs and infrastructure limits create ceilings. Teams hiring engineers often migrate to custom stacks at this stage.
Not designed for large-scale production traffic. Performance and customization limitations require custom engineering that eliminates the no-code advantage.
Pricing
Free
Free- • Development mode only
- • 50,000 WUs/month
- • No custom domain
- • Bubble branding
- • No live app
Starter
$32/mo- • 175,000 WUs/month
- • Custom domain
- • 1 app
- • Basic support
- • Live deployment
Growth
$134/mo- • 250,000 WUs/month
- • Custom branches
- • API workflow
- • App cloning
- • Priority support
Team
$399/mo- • 500,000 WUs/month
- • Custom code
- • Multiple collaborators
- • Dedicated cluster option
Pricing verified 2026-04-16
Ratings
Overall score: 71/100 (composite of the above ratings)
Features
core
advanced
integrations
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vs TemporalFounded: 2012
HQ: New York, NY
Company size: 51-200
Last updated: 2026-04-16