Bubble vs Okta: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Bubble positions itself as "visual full-stack no-code app builder" while Okta goes after "the identity standard" — so the right pick depends on which problem you're actually solving. They take different commercial approaches — Bubble uses a freemium approach and Okta a subscription-based model, which affects how costs scale as your team grows. Bubble lets you start for free, which means you can validate the fit before committing budget. Okta requires a paid commitment upfront, so make sure it matches your workflow before signing.
At a glance
| Bubble | Okta | |
|---|---|---|
| Our score | 71/100 | 87/100 |
| Starting price | Free | Free |
| Free tier | Yes | No |
| Best for | Visual full-stack no-code app builder | The identity standard |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Bubble | Okta |
|---|---|---|
| Visual builder | Yes | No |
| Database (built-in) | Yes | No |
| Workflows/logic | Yes | No |
| API integrations | Yes | No |
| User auth | Yes | No |
| SSO | No | Yes |
| MFA | No | Yes |
| Lifecycle management | No | Yes |
| SCIM provisioning | No | Yes |
| App catalog (7000+) | No | Yes |
Ratings breakdown
What the data tells us
How costs scale
Bubble's pricing curve is steeper — the jump from its entry plan to its top tier is more dramatic than Okta's. If you're a growing team, model the 12-month cost at your projected team size, not just today's. Okta tends to stay more predictable as you add seats or usage.
Key capabilities you'd miss
Choosing Bubble means going without SSO, MFA, Lifecycle management (which Okta offers). Choosing Okta means losing Visual builder, Database (built-in), Workflows/logic. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
Bubble (51-200 employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Okta (5001-10000 employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Plan flexibility
Bubble offers 4 tiers, giving you finer control over what you pay for at each growth stage. Okta's 2-tier structure is simpler to evaluate but may force you into a higher plan sooner for features you need.
Choose Bubble if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Okta if...
- You're ready to invest from $null/mo
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Frequently asked questions
Is Bubble or Okta better?
Okta scores 87/100 compared to Bubble's 71/100 on VendorVS. However, the best choice depends on your needs — Bubble excels at ease of use (7/10) while Okta scores 8/10.
How much does Bubble cost compared to Okta?
Bubble starts at free (free tier available). Okta starts at free. Bubble is the more affordable option.
Does Bubble or Okta have a free plan?
Bubble offers a free tier. Okta does not — its cheapest plan starts at $null/mo.
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