Cloudflare vs Persona: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Cloudflare positions itself as "cdn, ddos protection, and edge computing platform" while Persona goes after "identity verification for every use case" — so the right pick depends on which problem you're actually solving. They take different commercial approaches — Cloudflare uses a freemium approach and Persona a usage-based-based model, which affects how costs scale as your team grows. Cloudflare (founded 2009) has had more time to build out its ecosystem and integrations, while Persona (2018) tends to move faster on modern UX and newer workflows.
At a glance
| Cloudflare | Persona | |
|---|---|---|
| Our score | 91/100 | 83/100 |
| Starting price | Free | Free |
| Free tier | Yes | Yes |
| Best for | CDN, DDoS protection, and edge computing platform | Identity verification for every use case |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Cloudflare | Persona |
|---|---|---|
| CDN | Yes | No |
| DDoS protection | Yes | No |
| DNS | Yes | No |
| SSL/TLS | Yes | No |
| WAF | Pro+ | No |
| ID document verification | No | Yes |
| Selfie/liveness check | No | Yes |
| Database checks | No | Yes |
| Government ID support | No | Yes |
| KYC workflows | No | Yes |
advanced
| Feature | Cloudflare | Persona |
|---|---|---|
| Workers (edge functions) | Yes | No |
| R2 (object storage) | Yes | No |
| D1 (SQL at edge) | Yes | No |
| Pages (static hosting) | Yes | No |
| Zero Trust (ZTNA) | Yes | No |
| AML screening | No | Yes |
| Business verification | No | Yes |
| Custom flows | No | Yes |
| Case management | No | Yes |
| Risk signals | No | Yes |
integrations
| Feature | Cloudflare | Persona |
|---|---|---|
| AWS | Yes | No |
| GCP | Yes | No |
| Azure | Yes | No |
| GitHub | Yes | No |
| Terraform | Yes | No |
| Pulumi | Yes | No |
| Stripe | No | Yes |
| Plaid | No | Yes |
| Salesforce | No | Yes |
| Zendesk | No | Yes |
| Webhook events | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing Cloudflare means going without ID document verification, Selfie/liveness check, Database checks (which Persona offers). Choosing Persona means losing CDN, DDoS protection, DNS. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
Cloudflare (3,000+ employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Persona (201-500 employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Choose Cloudflare if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose Persona if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Frequently asked questions
Is Cloudflare or Persona better?
Cloudflare scores 91/100 compared to Persona's 83/100 on VendorVS. However, the best choice depends on your needs — Cloudflare excels at ease of use (8/10) while Persona scores 8/10.
How much does Cloudflare cost compared to Persona?
Cloudflare starts at free (free tier available). Persona starts at free (free tier available). Cloudflare is the more affordable option.
Does Cloudflare or Persona have a free plan?
Yes, both Cloudflare and Persona offer free tiers, so you can try each before committing to a paid plan.
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