Microsoft Entra ID vs Knock: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Microsoft Entra ID positions itself as "microsoft entra id" while Knock goes after "notification infrastructure for developers" — so the right pick depends on which problem you're actually solving. Both use freemium pricing, but Microsoft Entra ID charges per seat while Knock charges per message — a meaningful difference for larger teams. Microsoft Entra ID (founded 2010) has had more time to build out its ecosystem and integrations, while Knock (2021) tends to move faster on modern UX and newer workflows.
At a glance
| Microsoft Entra ID | Knock | |
|---|---|---|
| Our score | 84/100 | 84/100 |
| Starting price | Free | Free |
| Free tier | Yes | Yes |
| Best for | Microsoft Entra ID | Notification infrastructure for developers |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Microsoft Entra ID | Knock |
|---|---|---|
| SSO | Yes | No |
| MFA | Yes | No |
| Conditional Access | Yes | No |
| SCIM provisioning | Yes | No |
| Azure app integration | Yes | No |
| Multi-channel notifications | No | Yes |
| Workflow builder | No | Yes |
| User preferences | No | Yes |
| In-app feed | No | Yes |
| Template management | No | Yes |
advanced
| Feature | Microsoft Entra ID | Knock |
|---|---|---|
| Identity Protection | Yes | No |
| Privileged Identity Management | Yes | No |
| Access reviews | Yes | No |
| Verified ID | Yes | No |
| Workload identity | Yes | No |
| Branching logic | No | Yes |
| Digest notifications | No | Yes |
| Batch & debounce | No | Yes |
| Tenant support | No | Yes |
| Audit logs | No | Yes |
integrations
| Feature | Microsoft Entra ID | Knock |
|---|---|---|
| Microsoft 365 | Yes | No |
| Azure | Yes | No |
| Salesforce | Yes | No |
| AWS | Yes | No |
| Okta | Yes | No |
| Sendgrid | No | Yes |
| Twilio | No | Yes |
| Slack | No | Yes |
| Push (Firebase/APNs) | No | Yes |
| Webhooks | No | Yes |
Ratings breakdown
What the data tells us
How costs scale
Knock's pricing curve is steeper — the jump from its entry plan to its top tier is more dramatic than Microsoft Entra ID's. If you're a growing team, model the 12-month cost at your projected team size, not just today's. Microsoft Entra ID tends to stay more predictable as you add seats or usage.
Key capabilities you'd miss
Choosing Microsoft Entra ID means going without Multi-channel notifications, Workflow builder, User preferences (which Knock offers). Choosing Knock means losing SSO, MFA, Conditional Access. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
Microsoft Entra ID (10000+ employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Knock (1-10 employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Choose Microsoft Entra ID if...
- You want a free tier to get started
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Knock if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Frequently asked questions
Is Microsoft Entra ID or Knock better?
Microsoft Entra ID scores 84/100 compared to Knock's 84/100 on VendorVS. However, the best choice depends on your needs — Microsoft Entra ID excels at ease of use (7/10) while Knock scores 9/10.
How much does Microsoft Entra ID cost compared to Knock?
Microsoft Entra ID starts at free (free tier available). Knock starts at free (free tier available). Microsoft Entra ID is the more affordable option.
Does Microsoft Entra ID or Knock have a free plan?
Yes, both Microsoft Entra ID and Knock offer free tiers, so you can try each before committing to a paid plan.
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