Microsoft Entra ID vs Contentful: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Microsoft Entra ID positions itself as "microsoft entra id" while Contentful goes after "enterprise headless cms with rich editor tooling" — so the right pick depends on which problem you're actually solving. Both use freemium pricing, but Microsoft Entra ID charges per seat while Contentful charges custom — a meaningful difference for larger teams.
At a glance
| Microsoft Entra ID | Contentful | |
|---|---|---|
| Our score | 84/100 | 77/100 |
| Starting price | Free | Free |
| Free tier | Yes | Yes |
| Best for | Microsoft Entra ID | Enterprise headless CMS with rich editor tooling |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Microsoft Entra ID | Contentful |
|---|---|---|
| SSO | Yes | No |
| MFA | Yes | No |
| Conditional Access | Yes | No |
| SCIM provisioning | Yes | No |
| Azure app integration | Yes | No |
| Content modeling | No | Yes |
| Rich text editor | No | Yes |
| Media library | No | Yes |
| Versioning | No | Yes |
| Publishing workflows | No | Yes |
advanced
| Feature | Microsoft Entra ID | Contentful |
|---|---|---|
| Identity Protection | Yes | No |
| Privileged Identity Management | Yes | No |
| Access reviews | Yes | No |
| Verified ID | Yes | No |
| Workload identity | Yes | No |
| Localization | No | Yes |
| App marketplace | No | Yes |
| Content preview | No | Yes |
| AI content assist | No | Yes |
| Webhooks | No | Yes |
integrations
| Feature | Microsoft Entra ID | Contentful |
|---|---|---|
| Microsoft 365 | Yes | No |
| Azure | Yes | No |
| Salesforce | Yes | Yes |
| AWS | Yes | No |
| Okta | Yes | No |
| Vercel | No | Yes |
| Netlify | No | Yes |
| Next.js | No | Yes |
| Shopify | No | Yes |
| Algolia | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing Microsoft Entra ID means going without Content modeling, Rich text editor, Media library (which Contentful offers). Choosing Contentful means losing SSO, MFA, Conditional Access. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
Contentful (501-1,000 employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Microsoft Entra ID (10000+ employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Choose Microsoft Entra ID if...
- You want a free tier to get started
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Contentful if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Frequently asked questions
Is Microsoft Entra ID or Contentful better?
Microsoft Entra ID scores 84/100 compared to Contentful's 77/100 on VendorVS. However, the best choice depends on your needs — Microsoft Entra ID excels at ease of use (7/10) while Contentful scores 7/10.
How much does Microsoft Entra ID cost compared to Contentful?
Microsoft Entra ID starts at free (free tier available). Contentful starts at free (free tier available). Microsoft Entra ID is the more affordable option.
Does Microsoft Entra ID or Contentful have a free plan?
Yes, both Microsoft Entra ID and Contentful offer free tiers, so you can try each before committing to a paid plan.
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