WooCommerce

The open-source e-commerce plugin for WordPress

Wix vs WooCommerce: Full Comparison (2026)

Pricing, features, scores, and a clear verdict on which one is right for you.

The bottom line

Wix positions itself as "build your website your way" while WooCommerce goes after "the open-source e-commerce plugin for wordpress" — so the right pick depends on which problem you're actually solving. Wix (founded 2006) has had more time to build out its ecosystem and integrations, while WooCommerce (2011) tends to move faster on modern UX and newer workflows.

At a glance

	Wix	WooCommerce
Our score	82/100	78/100
Starting price	$17/mo	Free
Free tier	Yes	Yes
Best for	Build your website your way	The open-source e-commerce plugin for WordPress

Pricing comparison

Wix

Free tier available

FreeFree

Light$23/mo

Core$37/mo

Business$49/mo

Business Elite$199/mo

Pricing verified 2026-03-20

WooCommerce

Free tier available

Self-hosted (free)Free

Essentials$null/mo

Performance$null/mo

Pricing verified 2026-04-16

Calculate your cost

Wix plan

WooCommerce plan

WixFree

Free/mo

Free/yr

WooCommerceSelf-hosted (free)

Free/mo

Free/yr

Try Wix free →Try WooCommerce free →

Feature comparison

core

Feature	Wix	WooCommerce
Drag-and-drop editor	Yes	No
Templates	Yes	No
Mobile responsive	Yes	No
Custom domains	Yes	No
Product management	No	Yes
Inventory management	No	Yes
Payment gateway integration	No	Yes
Shipping management	No	Yes
Tax calculation	No	Yes
Order management	No	Yes

ecommerce

Feature	Wix	WooCommerce
Online store	Yes	No
Payments	Yes	No
Inventory management	Yes	No

advanced

Feature	Wix	WooCommerce
SEO tools	Yes	No
Analytics	Yes	No
Memberships	Yes	No
CMS	Yes	No
Wix Harmony AI	Yes	No
NLWeb conversational search	Premium+	No

integrations

Feature	Wix	WooCommerce
Google Analytics	Yes	Yes
Mailchimp	Yes	Yes
Zapier	Yes	Yes
Facebook Pixel	Yes	No
Stripe	No	Yes
PayPal	No	Yes
HubSpot	No	Yes
Amazon FBA	No	Plugin

customization

Feature	Wix	WooCommerce
WordPress themes	No	Thousands
Extensions/plugins	No	800+
Custom code access	No	Yes
REST API	No	Yes
Headless commerce	No	Yes

seo

Feature	Wix	WooCommerce
WordPress SEO ecosystem	No	Yes
Yoast SEO compatible	No	Yes
Custom URLs	No	Yes
Schema markup	No	Plugin

Ratings breakdown

Wix

Ease of use

9/10

Value for money

7/10

Features

9/10

Support

7/10

WooCommerce

Ease of use

5/10

Value for money

9/10

Features

8/10

Support

5/10

What the data tells us

Key capabilities you'd miss

Choosing Wix means going without Product management, Inventory management, Payment gateway integration (which WooCommerce offers). Choosing WooCommerce means losing Drag-and-drop editor, Templates, Mobile responsive. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.

Switching cost consideration

WooCommerce has a broader integration ecosystem, which is great for workflow automation but also creates higher switching costs down the road. Wix's simpler integration footprint means less vendor lock-in — easier to switch if your needs change, but fewer automation possibilities out of the box.

What company size tells you

Wix (5,000+ employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. WooCommerce (1,800+ employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.

Plan flexibility

Wix offers 5 tiers, giving you finer control over what you pay for at each growth stage. WooCommerce's 3-tier structure is simpler to evaluate but may force you into a higher plan sooner for features you need.

Choose Wix if...

You want a free tier to get started
You value an intuitive, easy-to-use interface
You need enterprise-grade capabilities

Try Wix free →

Choose WooCommerce if...

You want a free tier to get started
You value powerful features over simplicity
Getting strong value for money is a priority

Try WooCommerce free →

Frequently asked questions

Is Wix or WooCommerce better?

Wix scores 82/100 compared to WooCommerce's 78/100 on VendorVS. However, the best choice depends on your needs — Wix excels at ease of use (9/10) while WooCommerce scores 5/10.

How much does Wix cost compared to WooCommerce?

Wix starts at $17/mo (free tier available). WooCommerce starts at free (free tier available). WooCommerce is the more affordable option.

Does Wix or WooCommerce have a free plan?

Yes, both Wix and WooCommerce offer free tiers, so you can try each before committing to a paid plan.

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