Shopify
The commerce platform that powers millions
Wix
Build your website your way
Shopify vs Wix Comparison
Compare Shopify and Wix side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Shopify and Wix are both strong contenders in the website builders space, but they serve different needs. Shopify edges ahead with an overall score of 86/100 compared to Wix's 80/100. Wix is easier to get started with (9/10 for ease of use vs 8/10). On pricing, Wix offers a free tier while Shopify requires a paid plan from $29/mo. Both score equally on value for money (7/10), so the choice comes down to which feature set fits your workflow better.
At a glance
| Shopify | Wix | |
|---|---|---|
| Our score | 86/100 | 80/100 |
| Starting price | $29/mo | $17/mo |
| Free tier | No | Yes |
| Best for | The commerce platform that powers millions | Build your website your way |
Pricing comparison
Shopify
No free tier
Basic$39/mo
Grow$105/mo
Advanced$399/mo
Pricing verified 2026-03-17
Wix
Free tier available
FreeFree
Light$24/mo
Core$46/mo
Business Elite$199/mo
Pricing verified 2026-03-17
Feature comparison
core
| Feature | Shopify | Wix |
|---|---|---|
| Drag-and-drop editor | Yes | Yes |
| Templates | Yes | Yes |
| Mobile responsive | Yes | Yes |
| Custom domains | Yes | Yes |
ecommerce
| Feature | Shopify | Wix |
|---|---|---|
| Online store | Yes | Yes |
| Payments | Yes | Yes |
| Inventory management | Yes | Yes |
| Shipping labels | Yes | No |
| POS | Yes | No |
advanced
| Feature | Shopify | Wix |
|---|---|---|
| SEO tools | Yes | Yes |
| Analytics | Yes | Yes |
| Memberships | App | Yes |
| CMS | Basic | Yes |
| Abandoned cart recovery | Yes | No |
| AI site generator | No | Yes |
integrations
| Feature | Shopify | Wix |
|---|---|---|
| Google Analytics | Yes | Yes |
| Mailchimp | Yes | Yes |
| Zapier | Yes | Yes |
| Yes | No | |
| Yes | No | |
| Facebook Pixel | No | Yes |
Ratings breakdown
Shopify
Ease of use8/10
Value for money7/10
Features9/10
Support8/10
Wix
Ease of use9/10
Value for money7/10
Features8/10
Support7/10
Choose Shopify if...
- You're ready to invest from $29/mo
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Wix if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
