Moosend
Affordable email marketing and automation
Substack
Start a newsletter. Build your community.
Moosend vs Substack Comparison
Compare Moosend and Substack side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Moosend and Substack are both strong contenders in the email marketing space, but they serve different needs. Moosend edges ahead with an overall score of 70/100 compared to Substack's 58/100. Substack is easier to get started with (10/10 for ease of use vs 8/10). On pricing, Substack offers a free tier while Moosend requires a paid plan from $9/mo. Moosend rates higher for value for money (9/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Moosend | Substack | |
|---|---|---|
| Our score | 70/100 | 58/100 |
| Starting price | $9/mo | Free |
| Free tier | No | Yes |
| Best for | Affordable email marketing and automation | Start a newsletter. Build your community. |
Pricing comparison
Moosend
No free tier
Pro$9/mo
Enterprise$null/mo
Pricing verified 2026-03-16
Substack
Free tier available
FreeFree
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Moosend | Substack |
|---|---|---|
| Email builder | Yes | Basic |
| Automation | Yes | No |
| A/B testing | Yes | No |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Moosend | Substack |
|---|---|---|
| SMS marketing | No | No |
| Social posting | No | No |
| CRM | No | No |
| Predictive analytics | No | No |
integrations
| Feature | Moosend | Substack |
|---|---|---|
| Shopify | Yes | No |
| WordPress | Yes | No |
| Zapier | Yes | No |
| Salesforce | No | No |
Ratings breakdown
Moosend
Ease of use8/10
Value for money9/10
Features6/10
Support6/10
Substack
Ease of use10/10
Value for money7/10
Features3/10
Support4/10
Choose Moosend if...
- You're ready to invest from $9/mo
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose Substack if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
