MailerLite vs Substack — Comparison

MailerLite

Simple email marketing for growing businesses

Substack

Start a newsletter. Build your community.

Compare MailerLite and Substack side-by-side — pricing, features, scores, and which one is right for you.

The bottom line

MailerLite and Substack are both strong contenders in the email marketing space, but they serve different needs. MailerLite edges ahead with an overall score of 81/100 compared to Substack's 58/100. Substack is easier to get started with (10/10 for ease of use vs 9/10). On pricing, both offer free tiers, so you can try each before committing. MailerLite rates higher for value for money (10/10 vs 7/10), making it a better pick if budget is a concern.

At a glance

	MailerLite	Substack
Our score	81/100	58/100
Starting price	$10/mo	Free
Free tier	Yes	Yes
Best for	Simple email marketing for growing businesses	Start a newsletter. Build your community.

Pricing comparison

MailerLite

Free tier available

FreeFree

Growing Business$10/mo

Advanced$20/mo

Enterprise$null/mo

Pricing verified 2026-03-16

Substack

Free tier available

FreeFree

Pricing verified 2026-03-16

Feature comparison

core

Feature	MailerLite	Substack
Email builder	Yes	Basic
Automation	Yes	No
A/B testing	Yes	No
Landing pages	Yes	Yes
Signup forms	Yes	Yes

advanced

Feature	MailerLite	Substack
SMS marketing	No	No
Social posting	No	No
CRM	No	No
Predictive analytics	No	No

integrations

Feature	MailerLite	Substack
Shopify	Yes	No
WordPress	Yes	No
Zapier	Yes	No
Salesforce	No	No

Ratings breakdown

MailerLite

Ease of use

9/10

Value for money

10/10

Features

7/10

Support

7/10

Substack

Ease of use

10/10

Value for money

7/10

Features

3/10

Support

4/10

Choose MailerLite if...

You want a free tier to get started
You value an intuitive, easy-to-use interface
Getting strong value for money is a priority

Try MailerLite free →

Choose Substack if...

You want a free tier to get started
You value an intuitive, easy-to-use interface
You need enterprise-grade capabilities

Try Substack free →

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