Constant Contact
Email marketing made simple for small businesses
Substack
Start a newsletter. Build your community.
Constant Contact vs Substack Comparison
Compare Constant Contact and Substack side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Constant Contact and Substack are both strong contenders in the email marketing space, but they serve different needs. Constant Contact edges ahead with an overall score of 65/100 compared to Substack's 58/100. Substack is easier to get started with (10/10 for ease of use vs 8/10). On pricing, Substack offers a free tier while Constant Contact requires a paid plan from $12/mo. Substack rates higher for value for money (7/10 vs 5/10), making it a better pick if budget is a concern.
At a glance
| Constant Contact | Substack | |
|---|---|---|
| Our score | 65/100 | 58/100 |
| Starting price | $12/mo | Free |
| Free tier | No | Yes |
| Best for | Email marketing made simple for small businesses | Start a newsletter. Build your community. |
Pricing comparison
Constant Contact
No free tier
Lite$12/mo
Standard$35/mo
Premium$80/mo
Pricing verified 2026-03-16
Substack
Free tier available
FreeFree
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Constant Contact | Substack |
|---|---|---|
| Email builder | Yes | Basic |
| Automation | Yes | No |
| A/B testing | Standard+ | No |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Constant Contact | Substack |
|---|---|---|
| SMS marketing | Yes | No |
| Social posting | Yes | No |
| CRM | Basic | No |
| Predictive analytics | No | No |
integrations
| Feature | Constant Contact | Substack |
|---|---|---|
| Shopify | Yes | No |
| WordPress | Yes | No |
| Zapier | Yes | No |
| Salesforce | Yes | No |
Ratings breakdown
Constant Contact
Ease of use8/10
Value for money5/10
Features6/10
Support7/10
Substack
Ease of use10/10
Value for money7/10
Features3/10
Support4/10
Choose Constant Contact if...
- You're ready to invest from $12/mo
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Substack if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
