BigQuery vs Fivetran: Full Comparison (2026)

Pricing, features, scores, and a clear verdict on which one is right for you.

The bottom line

BigQuery positions itself as "serverless data warehouse at any scale" while Fivetran goes after "automated data movement" — so the right pick depends on which problem you're actually solving. Both tools compete in the analytics & data category. Check the feature comparison below to see which capabilities matter most for your specific use case.

At a glance

	BigQuery	Fivetran
Our score	86/100	84/100
Starting price	Free	Free
Free tier	Yes	Yes
Best for	Serverless data warehouse at any scale	Automated data movement

Pricing comparison

BigQuery

Free tier available

On-demandFree

Capacity$null/mo

Pricing verified 2026-04-16

Fivetran

Free tier available

FreeFree

Starter$null/mo

Pricing verified 2026-04-16

Calculate your cost

How many monthly active users?10,000

1001,000,000

BigQueryUnknown

Contact sales

FivetranUnknown

Contact sales

Try BigQuery free →Try Fivetran free →

Feature comparison

core

Feature	BigQuery	Fivetran
Columnar storage	Yes	No
Serverless	Yes	No
ML functions	Yes	No
GIS analytics	Yes	No
Federated queries	Yes	No
300+ connectors	No	Yes
Automatic schema migration	No	Yes
Incremental sync	No	Yes
Change data capture	No	Yes
Transformation support	No	Yes

advanced

Feature	BigQuery	Fivetran
BigQuery ML	Yes	No
Omni (multi-cloud)	Yes	No
Data sharing	Yes	No
Row-level security	Yes	No
BI Engine	Yes	No
dbt Core integration	No	Yes
HVR (high-volume replication)	No	Yes
Data lake connectors	No	Yes
Reverse ETL	No	Yes
Column-level lineage	No	Yes

integrations

Feature	BigQuery	Fivetran
Looker	Yes	No
dbt	Yes	Yes
Fivetran	Yes	No
Dataflow	Yes	No
Vertex AI	Yes	No
Snowflake	No	Yes
BigQuery	No	Yes
Redshift	No	Yes
Databricks	No	Yes

Ratings breakdown

BigQuery

Ease of use

8/10

Value for money

9/10

Features

9/10

Support

8/10

Fivetran

Ease of use

9/10

Value for money

7/10

Features

9/10

Support

8/10

What the data tells us

Key capabilities you'd miss

Choosing BigQuery means going without 300+ connectors, Automatic schema migration, Incremental sync (which Fivetran offers). Choosing Fivetran means losing Columnar storage, Serverless, ML functions. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.

What company size tells you

Fivetran (1001-5000 employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. BigQuery (10000+ employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.

Choose BigQuery if...

You want a free tier to get started
You value an intuitive, easy-to-use interface
Getting strong value for money is a priority

Try BigQuery free →

Choose Fivetran if...

You want a free tier to get started
You value an intuitive, easy-to-use interface
You need enterprise-grade capabilities

Try Fivetran free →

Frequently asked questions

Is BigQuery or Fivetran better?

BigQuery scores 86/100 compared to Fivetran's 84/100 on VendorVS. However, the best choice depends on your needs — BigQuery excels at ease of use (8/10) while Fivetran scores 9/10.

How much does BigQuery cost compared to Fivetran?

BigQuery starts at free (free tier available). Fivetran starts at free (free tier available). BigQuery is the more affordable option.

Does BigQuery or Fivetran have a free plan?

Yes, both BigQuery and Fivetran offer free tiers, so you can try each before committing to a paid plan.

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