Auth0 vs AWS Amplify: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Auth0 positions itself as "enterprise authentication and identity platform" while AWS Amplify goes after "full-stack hosting and backend for web and mobile apps on aws" — so the right pick depends on which problem you're actually solving. They take different commercial approaches — Auth0 uses a freemium approach and AWS Amplify a usage-based-based model, which affects how costs scale as your team grows.
At a glance
| Auth0 | AWS Amplify | |
|---|---|---|
| Our score | 79/100 | 68/100 |
| Starting price | Free | Free |
| Free tier | Yes | Yes |
| Best for | Enterprise authentication and identity platform | Full-stack hosting and backend for web and mobile apps on AWS |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Auth0 | AWS Amplify |
|---|---|---|
| OAuth 2.0 / OIDC | Yes | No |
| Social login | Yes | No |
| MFA | Yes | No |
| Custom domains | Essentials+ | Yes |
| Passwordless | Yes | No |
| Git push deploys | No | Yes |
| Preview environments | No | Yes |
| Automatic HTTPS | No | Yes |
| Build pipeline | No | Yes |
advanced
| Feature | Auth0 | AWS Amplify |
|---|---|---|
| SAML 2.0 | Professional+ | No |
| LDAP/AD | Professional+ | No |
| SCIM provisioning | Enterprise | No |
| Fine-grained auth | Enterprise | No |
| HIPAA BAA | Enterprise | No |
| Auth (Cognito) | No | Yes |
| API (AppSync/API GW) | No | Yes |
| Storage (S3) | No | Yes |
| Functions (Lambda) | No | Yes |
| Hosting SSR | No | Yes |
integrations
| Feature | Auth0 | AWS Amplify |
|---|---|---|
| Next.js | Yes | No |
| React | Yes | No |
| Salesforce | Yes | No |
| Okta Workflows | Yes | No |
| Zapier | Yes | No |
| GitHub | No | Yes |
| GitLab | No | Yes |
| Bitbucket | No | Yes |
| All AWS services | No | Yes |
| AWS CodeCommit | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing Auth0 means going without Git push deploys, Preview environments, Automatic HTTPS (which AWS Amplify offers). Choosing AWS Amplify means losing OAuth 2.0 / OIDC, Social login, MFA. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
AWS Amplify (100,000+ employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Auth0 (1,000+ employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Choose Auth0 if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose AWS Amplify if...
- You want a free tier to get started
- You value powerful features over simplicity
- Getting strong value for money is a priority
Frequently asked questions
Is Auth0 or AWS Amplify better?
Auth0 scores 79/100 compared to AWS Amplify's 68/100 on VendorVS. However, the best choice depends on your needs — Auth0 excels at ease of use (7/10) while AWS Amplify scores 6/10.
How much does Auth0 cost compared to AWS Amplify?
Auth0 starts at free (free tier available). AWS Amplify starts at free (free tier available). Auth0 is the more affordable option.
Does Auth0 or AWS Amplify have a free plan?
Yes, both Auth0 and AWS Amplify offer free tiers, so you can try each before committing to a paid plan.
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