Open-source headless CMS with a hosted backend (Sanity Content Lake) and a fully customizable editor (Sanity Studio). Growth plan at $15/user/month. Pay-as-you-go API usage on top. Strong TypeScript support, GROQ query language, and real-time collaborative editing. Preferred by developer-heavy teams building custom editorial experiences.
Our take
Sanity is the developer's CMS — GROQ is more expressive than REST for content queries, the Studio is fully customizable in React/TypeScript, and real-time collaboration is built in at every tier. The Growth plan's per-seat model is cost-effective for small dev teams with high traffic. The learning curve is real (GROQ, schema-as-code, Studio customization) but teams that invest get an editorial experience impossible to build on Contentful at the same cost.
Product roadmap
Sanity is expanding AI Assist (schema-aware content generation), Sanity Connect for real-time data from external APIs in Studio, and improving the v3 Studio performance. Enterprise compliance features and larger dataset limits are the roadmap priority for upmarket growth.
Who is Sanity for?
Free tier (3 users, generous API quotas) is the best starting point for developers building custom editorial tools. Open source Studio runs locally for free.
Growth at $15/seat is dramatically cheaper than Contentful for developer-heavy small teams. Invest in learning GROQ — it pays dividends.
Medium teams with dedicated frontend developers get a customizable editorial experience without paying Contentful's enterprise premium.
Large editorial teams with non-technical editors may struggle with Sanity's developer-first UX. Contentful's more polished out-of-box editor wins for pure content teams.
Pricing
Free
Free- • 3 users
- • 10K API CDN requests/month
- • 100K API requests
- • 5GB bandwidth
- • Unlimited datasets
Growth
$15/mo- • Unlimited users
- • Pay-as-you-go API
- • SSO (add-on)
- • Advanced roles
- • Priority support
Enterprise
$null/mo- • Custom SLA
- • Dedicated support
- • Compliance
- • Custom contract
Pricing verified 2026-04-16
Ratings
Overall score: 82/100 (composite of the above ratings)
Features
core
advanced
integrations
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vs TemporalFounded: 2017
HQ: San Francisco, CA
Company size: 201-500
Last updated: 2026-04-16