Retool

Low-code platform for building internal tools and admin panels, connecting to databases, APIs, and third-party services. Pricing distinguishes standard users (builders) and end users (viewers). Free tier: 5 users. Team plan: $10/standard user, $5/end user per month. Business: $50/standard user, $15/end user. 10x cheaper per seat than enterprise custom-built alternatives.

Our take

Retool is the default internal tools platform because it delivers production-quality admin panels and CRUD interfaces in hours rather than weeks. The standard/end-user pricing model is clever — builders pay $10-50/month, viewers pay $5-15/month, so a small engineering team building tools for 50 operations staff is cost-effective. The AI features (Retool AI for natural language database queries) are genuinely useful for non-technical end users.

Product roadmap

Retool is investing in AI-powered app generation (describe an internal tool in natural language, get a working prototype), expanding Workflows (background automation), and building out Retool Mobile. The goal is moving from 'drag-and-drop builder' to 'AI-assisted internal tool platform'.

Who is Retool for?

Pricing

Pricing verified 2026-04-16

Ratings

Overall score: 80/100 (composite of the above ratings)

Features