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Ghost

Turn your audience into a business

Open-source publishing platform focused on professional blogging, newsletters, and paid memberships. Clean, fast, and built for content creators.

Our take

Ghost is the best platform for writers and publishers who want to own their audience. Built-in newsletters, paid memberships, and 0% transaction fees mean you keep all your subscription revenue — a stark contrast to platforms like Substack that take a cut. The Markdown-based editor is clean but won't satisfy anyone wanting drag-and-drop visual design. Theming requires some technical comfort. Self-hosting is free but demands server management skills. The managed Ghost(Pro) service is fair value but gets expensive at the Business tier. Best for serious bloggers, newsletter writers, and publishers who prioritise content and audience ownership over visual design.

Pricing

Free tier availableFrom $15/mo

Self-hosted

Free
  • Full platform
  • Self-managed
  • Open source

Starter

$18/mo
  • Managed hosting
  • 1,000 members
  • 1 staff user
  • Built-in newsletters

Publisher

$35/mo
  • Managed hosting
  • Unlimited members
  • 3 staff users
  • Custom themes

Business

$239/mo
  • Managed hosting
  • Unlimited members
  • Unlimited staff
  • Priority support
  • Uptime SLA

Pricing verified 2026-03-17

Ratings

Ease of use
7/10
Value for money
8/10
Features
7/10
Support
7/10

Overall score: 76/100 (composite of the above ratings)

Features

core

Drag-and-drop editorNo
TemplatesYes
Mobile responsiveYes
Custom domainsYes

ecommerce

Online storeNo
PaymentsMemberships
Inventory managementNo

advanced

SEO toolsYes
AnalyticsYes
MembershipsYes
CMSYes
NewsletterYes
APIYes

integrations

Google AnalyticsYes
MailchimpNo
ZapierYes
StripeYes

Compare Ghost with

Try Ghost free

Founded: 2013

HQ: Singapore

Company size: 11-50

Last updated: 2026-03-17