Drift

Conversational marketing platform for B2B revenue

B2B conversational marketing and sales platform, acquired by Salesloft in 2024. Tightly integrated with Salesloft's sales engagement suite for account-based marketing and pipeline acceleration. All pricing is custom/enterprise — no public tiers. Annual contracts typically start at $30K+/year.

Our take

Since the Salesloft acquisition, Drift has shifted firmly to enterprise B2B. No public pricing, all contracts through sales, minimums that exclude most SMBs. For large B2B companies already using Salesloft, the tight integration creates a genuine pipeline acceleration tool. For everyone else, Intercom offers comparable chat and bot features with transparent pricing.

Product roadmap

Drift is being merged into the Salesloft platform. Expect deeper Salesloft native integration and reduced standalone positioning over 2026-2027.

Who is Drift for?

Solo(1 person)

Poor fit

Minimum contract value makes this inaccessible.

Small team(2–20 people)

Poor fit

No self-serve option. Intercom or Crisp cover the same use case at accessible prices.

Mid-size(21–200 people)

Mixed fit

Mid-market B2B companies with active outbound programs may justify the cost, especially with Salesloft already in the stack.

Large org(201–1,000+)

Good fit

Enterprise B2B teams doing ABM at scale get real value from Drift + Salesloft. The combined intent data and conversational playbooks are a genuine pipeline lever.